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1.
Complexification : explaining a paradoxical world through the science of surprise by John L. Casti by
  • Casti, John L
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Pub. 1995
Availability: Items available for loan: KEIC (1)Call number: 003.7 CAS.

2.
Marketing ROI: The path to campaign, customer, and corporate profitability by
  • Lenskold, James
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (3)Call number: 658.1554 LEN, ...

3.
Organizational behaviour by Fred Luthans by
  • Luthans, Fred
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Co. 1995
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT.

4.
Organizational behaviour by Fred Luthans by
  • Luthans, Fred
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Co. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4 LUT.

5.
Marketing strategy planning and implementation by Harper W. Boyd, Jr., Orville C. Walker, and Jean-Claude Larreche by
  • Walker, Orville C
  • Boyd, Harper W
  • Larreche, Jean-Claude
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAL.

6.
Human communication by Judy C. Pearson, Paul E. Nelson, Scott Titswoth and Lyn Harter
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Tata McGraw-Hill Companies, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 302.2 HUM.

7.
Making news : handbook of the media in contemporary India by
  • Sahay, Uday (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2006
Availability: Items available for loan: KEIC (1)Call number: 302.23 MAK.

8.
The Dalit movement in India : local practices, global connections by Eva-Maria Hardtmann by
  • Hardtmann, Eva-Maria
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2010
Availability: Items available for loan: KEIC (1)Call number: 305.56880954 HAR.

9.
Script supervising and film continuty by Pat P. Miller by
  • Miller, Pat P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston: Focal Press 1999
Availability: Items available for loan: KEIC (1)Call number: 791.430233 MIL.

10.
The Financial times marketing casebook by Sheila Wright by
  • Wright, Sheila
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1997
Availability: Items available for loan: KEIC (1)Call number: 658.80722 WRI.

11.
Evolution of markets and institutions : a study of an emerging economy by Murali Patibandla by
  • Patibandla, Murali
Series: Routledge studies in development economics ; 51
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2006
Availability: Items available for loan: KEIC (1)Call number: 332.10954 PAT.

12.
Graphic design basics by Amy E. Arntson by
  • Arntson, Amy E
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2007
Availability: Items available for loan: KEIC (1)Call number: 741.6 ARN.

13.
Voice and articulation by Kenneth C. Crannell by
  • Crannell, Kenneth C
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Australia: Wadsworth 2000
Availability: Items available for loan: KEIC (1)Call number: 808.5 CRA.

14.
Communication theories in action : an introduction by Julia T. Wood by
  • Wood, Julia T
Series: Wadsworth series in speech communication
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Thomson Wordsworth 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 WOO.

15.
Gendered lives : communication, gender and culture by Julia T. Wood by
  • Wood, Julia T
Series: Wadsworth series in communication studies
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth/Thompson Learning 2005
Availability: Items available for loan: KEIC (1)Call number: 305.3 WOO.

16.
Qualitative market research : a practitioner's and buyer's guide by Wendy Grodon and Roy Langmaid by
  • Grodon, Wendy
  • Langmaid, Roy
Material type: Text Text
Language: English
Publication details: Aldershot: Gwer Publishing Company Limited 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83 GOR.

17.
Why we buy : the science of shopping by Paco Underhill by
  • Underhill, Paco
Material type: Text Text
Language: English
Publication details: New York: Simon and Schuster 1999
Availability: Items available for loan: KEIC (5)Call number: 658.834 UND, ...

18.
Family care in HIV/AIDS : exploring lived experience by Premilla D'Cruz by
  • D'Cruz, Premilla
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE Publications India Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 362.1969792 DCR.

19.
Shaping organisational strategies : future perspectives, concepts and cases by Gautam Raj Jain and Atul Tandan by
  • Jain, Gautam Raj
  • Tandan, Atul
Material type: Text Text
Language: English
Publication details: New Delhi: Response Books 2006
Availability: Items available for loan: KEIC (1)Call number: 658.4012 JAI.

20.
Advertising and popular culture by Jib Fowles by
  • Fowles, Jib
Series: Foundation of popular culture series 5
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (2)Call number: 659.10420973 FOW, ...

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