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Private label strategy : how to meet the store brand challenge by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp
Material type:
TextLanguage: English Publication details: Boston: Harvard Business School Publishing 2006Description: xvii, 270p., notes, ind. 24 cm x 16 cmISBN: - 9781422101674
- brand under attack
- branding
- competing on price with traditional
- create winning value propositions for manufacturer brands
- encircling manufacturer brands with retailer brand portfolios
- fight selectively to marshall resources against private labels
- innovate brilliantly to beat private labels
- manufacturer strategies vis-a`-vis private labels
- marketing
- maximizing retailer profitability
- partner effectively to craft win-win relationships
- produce private labels for greater profits
- quality with premium store brands
- rational consumer with value innovator own labels
- retailer strategy vis-a-vis private labels
- successful private labels
- 658.827 KUM
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.827 KUM (Browse shelf(Opens below)) | Available | 12106 | |
| Books | KEIC | 658.827 KUM (Browse shelf(Opens below)) | Available | 6712 |
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