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Predictable magic : unleash the power of design strategy to transform your business by Deepa Prahalad and Ravi Sawhney
Material type:
TextLanguage: English Publication details: Noida: Pearson Education, Inc. 2011Description: xxii, 183p., bibl., ind. 23 cm x15 cmISBN: - 9788131762233
- building confidence, building success
- choosing the right opportunities
- competition
- creating meaning
- creation of a design strategy
- creation of heroes
- designing a new way to market
- designing for tommorrow's market today
- designing the intangible
- enable your stalegolders
- engage emotionally
- engage emotionally
- essential ingredients for alignment
- experience mapping and the power of design
- from a guitar stand to a guitar
- getting a handle on the right design
- greeting the landscape
- implementation and consumer experience
- importance of belonging
- importance of execution
- map the future
- map the future
- mapping emotions
- market winning strategy
- moving forward
- new staleholders, new process
- on a wing and a startup prayer
- own the opportunity
- own the opportunity
- personify your consumer
- psycho- aesthetics
- putting it all together
- redesigningan icon
- reward the consumer
- reward your consumer
- set the stage for success
- strategic planning
- technological innovations
- winning through creating heroes
- work the design process
- work the design process
- 658.4 PRA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.4 PRA (Browse shelf(Opens below)) | Available | 10108 |
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