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1.
Special events : twenty-first century global event management by Joe Jeff Goldblatt by
  • Goldblatt, Joe Jeff
Series: Wiley event management series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 394.26068 GOL.

2.
Talespin : public relations disasters inside stories and lessons learnt by Gerry McCusker by
  • McCusker, Gerry
Material type: Text Text
Language: English
Publication details: London: kongan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 659.2 MCC.

3.
Event marketing and management by Sanjaya Singh Gaur and Sanjay V. Saggere by
  • Singh, Sanjaya
  • Saggere, Sanjay V
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658.802 GAU.

4.
Brand communication : concepts and cases by
  • Das, Naveen (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

5.
Advertising : an IMC perspective by S. N. Murthy and U. Bhojanna by
  • Murthy, S. N
  • Bhojanna, U
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Excel Boos 2007
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUR.

6.
Event management : for tourism, cultural, business, and sporting events by Lynn Van Der Wagen and Brenda R. Carlos by
  • Wagen, Lynn Van Der
  • CarlosL, Brenda R
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 394.2 WAG.

7.
Principles and practice of sport management by
  • Masteralexis, Lisa Pike (ed.) Barr, Carol A. (ed.) Hums, Mary A. (ed.)
Edition: 2nd ed.
Material type: Text Text
Publication details: Sudbury: Jones and Bartlett Publishers 2005
Availability: Items available for loan: KEIC (1)Call number: 796.069 PRI.

8.
Sales promotion by Tony Yeshin by
  • Yeshin, Tony
Material type: Text Text
Language: English
Publication details: London: Thomson Learning 2006
Availability: Items available for loan: KEIC (1)Call number: 658.82 YES.

9.
Event marketing management by Sanjaya Singh Gaur and Sanjay V Saggere by
  • Gaur, Sanjaya Singh
  • Saggere, Sanjay V
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd 2003
Availability: Items available for loan: KEIC (1)Call number: 658.802 GAU.

10.
Staging events a career in events management by Prince Singhal by
  • Singhal, Prince
Material type: Text Text
Language: English
Publication details: New Delhi: International Centre for Event Marketing and Management (ICEM) 2003
Availability: Items available for loan: KEIC (1)Call number: 658 SIN.

11.
Indian entertainment industry : envisioning for tomorrow by Federation of Indian Chambers of Commerce and Industry
Material type: Text Text
Language: English
Publication details: New Delhi: Federation House 2001
Availability: Items available for loan: KEIC (2)Call number: 302.23 IND, ...

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