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1.
Marketing research : concepts, practices, and cases by Sunanda Easwaran and Sharmila J. Singh by
  • Easwaran, Sunanda
  • Singh, Sharmila
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2006
Availability: Items available for loan: KEIC (1)Call number: 658.83 EAS.

2.
Harvard business review on innovation by Harvard Business School Publishing Series: Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2001
Availability: Items available for loan: KEIC (1)Call number: 658.406 HAR.

3.
Marketing research by A. Parasuraman, Dhruv Grewal and Krishnan R. by
  • Parasuraman, A
  • Grewal, Dhruv
  • Krishnan, R
Material type: Text Text
Language: English
Publication details: New Delhi: Biztantra 2004
Availability: Not available: KEIC: Checked out (1).

4.
Harvard business review on innovation by Harvard Business Review [HBR] Series: The Harvard business review paperback
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2001
Availability: Items available for loan: KEIC (2)Call number: 658.406 HAR, ...

5.
Marketing research : measurement and method by Donald S. Tull and Del I. Hawkins by
  • Tull, Donalds S
  • Hawkins, Del I
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8 TUL.

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