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1.
Economic development in south Asia by
  • Khan, Mohsin (ed.)
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: KEIC (1)Call number: 338.9 KHA.

2.
International marketing (with cd) by Philip R. Cateora and John L. Graham by
  • Cateora,Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.84 CAT, ...

3.
Marketing across cultures by Jean-Claude Usunier by
  • Usunier, Jean-Claude
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Pitman Publishing 1999
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

4.
International marketing : a cultural approach by Jean-Claude Usunier by
  • Usunier, Jean-Claude
Material type: Text Text
Language: English
Publication details: London: Prentice Hall International Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.848 USU.

5.
Global marketing by Warren J Keegan and Mark C Green by
  • Keegan, Warren J
  • Green, Mark C
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson education Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 KEE.

6.
The new competition by Philip Kotler, Liam Fahey and Somkid Jatusripitak by
  • Kotler, Philip
  • Fahey, Liam
  • Jatusripitak, Somkid
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall International, Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 382.0952 KOT.

7.
India development report 1999-2000 by
  • Parikh, Kirit S. (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 338.954 IND.

8.
International marketing (with CD) by Rajesh Mohan Joshi by
  • Joshi, Rajesh Mohan
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford Univesity Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.84 JOS.

9.
International competitiveness and knowledge-based industries in India by
  • Kumar, Nagesh (ed.)
  • Joseph, K. J. (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 338.450954 INT.

10.
International strategic marketing : a European perspective by Marilyn A. Stone and J. B. McCall by
  • Stone, Marilyn A
  • McCall, J. B
Material type: Text Text
Language: English
Publication details: New York: Routledge 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84094 STO.

11.
International marketing research by C. Samuel Craig and Susan P. Douglas by
  • Craig, C. Samuel
  • Douglas Susan P
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.83 CRA.

12.
International advertising : communicating across cultures by Barbara Mueller by
  • Mueller, Barbara
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 1996
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

13.
International market entry and development : strategies and management by Stephen Young, James Hamill, Colin Wheeler and J. Richard Davies
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall;Englewood Cliffs 1989
Availability: Items available for loan: KEIC (1)Call number: 658.848 INT.

14.
The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD) by Aubrey Wilson by
  • Wilson, Aubrey
Material type: Text Text
Language: English
Publication details: Oxford: Capstone Publishing Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 WIL.

15.
International marketing : strategy planning, market entry and implementation by Roger Bennett and Jim Blythe by
  • Bennett, Roger
  • Blythe, Jim
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.848 BEN.

16.
The global market : developing a strategy to manage cross borders by
  • Quelch, John (ed.)
  • Deshpande, Rohit (ed.)
Series: The Jossey-Bass business and management series
Edition: 1st ed.
Material type: Text Text
Publication details: San Francisco: Jossey Bass, 2004
Availability: Items available for loan: KEIC (1)Call number: 658.84 QUA.

17.
Handbook of cross-cultural marketing by Paul A Herbig by
  • Herbig, Paul A
Material type: Text Text
Language: English
Publication details: New York: International Business Press 1998
Availability: Items available for loan: KEIC (1)Call number: 658.848 HER.

18.
Communicating globally : an integrated marketing approach by Don E. Schultz and Philip J. Kitchen by
  • Schultz, Don E
  • Kitchen, Philip J
Material type: Text Text
Language: English
Publication details: Chicago: NTC Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.848 SCH.

19.
International consumer behaviour : its impact on marketing strategy development by A. Coskun Samli by
  • Samli, A. Coskun
Material type: Text Text
Language: English
Publication details: Westport: Quorum Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8342 SAM.

20.
Megatrends Asia : the eight Asian megatrends that are changing the world by John Naisbitt by
  • Naisbitt, John
Material type: Text Text
Language: English
Publication details: London: Nicholas Brealey Pub. Ltd. 1997
Availability: Items available for loan: KEIC (3)Call number: 330.9 NAI, ...

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