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1.
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Crafting and executing strategy : text and readings by Arthur A. Thompson, A. J. Strickland, John E. Gamble and Arun K. Jain
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (3)Call number: 658.4012 CRA, ...

2.
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Consumer behaviour : building marketing strategy (With Floppy) by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Boston: Irwin McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.83420793 HAW.

3.
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Strategic marketing management by Mark E. Parry by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2001
Availability: Items available for loan: KEIC (2)Call number: 658.8 PAR, ...

4.
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Consumer behaviour : building marketing strategy by Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004
Availability: Items available for loan: KEIC (3)Call number: 658.83420973 CON, ...

5.
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Organizational design for excellence by Pradip N. Khandwalla by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 1998
Availability: Items available for loan: KEIC (2)Call number: 658.4 KHA, ...

6.
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Global broadcasting systems by Robert L. Hilliard and Michael C. Keith by
Material type: Text Text
Language: English
Publication details: New Delhi: Focal Press 1996
Availability: Items available for loan: KEIC (1)Call number: 384 HIL.

7.
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Consumer behaviour : implications for marketing strategy by Del I. Hawkins, Roger J. Best and Kenneth A. Coney by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Chicago: IRWIN 1995
Availability: Not available: KEIC: Withdrawn (1).

8.
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Principles of direct and database marketing by Alan Tapp by
Material type: Text Text
Language: English
Publication details: London: Financial Times Management 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 TAP.

9.
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Developing business strategies by David A. Aaker by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658 AAK.

10.
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India's economy : balance of payments the current prices by Kamla Suri by
Material type: Text Text
Language: English
Publication details: Delhi: Vikas Pub. House Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 332.152 SUR.

11.
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Corporate reputation : manging the new strategic asset by John Smythe, Colette Dorward, and Jerome Reback by
Material type: Text Text
Language: English
Publication details: London: Century Business 1992
Availability: Items available for loan: KEIC (1)Call number: 659.29 SMY.

12.
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Course in general linguistics by F. de. Saussure; translated and annoted by Roy Harris by
Material type: Text Text
Language: English
Publication details: London: Gerald Duckworth and Co. Ltd. 1983
Availability: Items available for loan: KEIC (1)Call number: 410 SAU.

13.
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Handbook of organizational communication : an interdisciplinary perspective by
Material type: Text Text
Publication details: New Delhi: Sage Publications, 1987
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

14.
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Measuring brand communication ROI by Don E. Schultz and Jeffrey S. Walters by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Association of National Advertising Inc. 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 SCH, ...

15.
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The HR value proposition by Dave Ulrich and Wayne Brockbank by
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2005
Availability: Items available for loan: KEIC (1)Call number: 658.3 ULR.

16.
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Understanding services management : integrating marketing, organisational behaviour, operations and human resource management by
Material type: Text Text
Publication details: New Delhi: Prentice Hall of India Privte Limited 1995
Availability: Items available for loan: KEIC (1)Call number: 658.20 UND.

17.
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Indian economy : statistical yearbook 1997 by
Material type: Text Text
Publication details: New Delhi: National Publishing House 1997
Availability: Items available for loan: KEIC (1)Call number: 052 IND.

18.
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Analysis for strategic marketing by Vithala R. Rao and Joel H. Steckel by
Material type: Text Text
Language: English
Publication details: New Delhi: Dorling Kindersley (Indian) Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (4)Call number: 658.801 RAO, ... Not available: KEIC: Lost (1).

19.
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India 1993-94 by Indian Express- Vans
Material type: Text Text
Language: English
Publication details: Bombay: Popular Prakashan Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (2)Call number: 315.4 IND, ...

20.
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Indian economy since independence : a comprehensive and critical analysis of the Indian economy since independence : 1947-1998 by
Material type: Text Text
Publication details: Delhi: Academic Foundation 1998
Availability: Items available for loan: KEIC (1)Call number: 338.954 IND.

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