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Mastering fashion marketing by Tim Jackson and David Shaw
Material type:
TextLanguage: English Series: Palgrave master seriesPublication details: New York: Palgrave Macmillan 2009Description: xviii, 376p., glos., ref., ind. 23 cm x 16 cmISBN: - 9781403919021
- branding in fashion and luxury
- customer and fashion consumption
- fashion merchandising
- fashion product
- fashion segmentation, targeting and positioning (STP)
- marketing mix
- marketing research and information for fashion
- place and channels of distribution and service
- pricing in fashion
- promotion and marketing communications
- strategic and tactical planning in fashion marketing
- 746.920688 JAC
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 746.920688 JAC (Browse shelf(Opens below)) | Available | 8271 |
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