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1.
Marketing encyclopaedia : issues and trends shaping the future editedby Jeffrey Heilrunn
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1995
Availability: Items available for loan: KEIC (1)Call number: 658.003 MAR.

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2.
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing by Abaete De Azevedo and Ricardo Pomeranz by
  • Azevedo, Abaete de
  • Pomeranz, Ricardo
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw -Hill Publishing Company Limited 2009
Availability: Items available for loan: KEIC (1)Call number: 658.812 AZE.

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3.
Digital marketing : strategies for online success by Godfrey Parkin by
  • Parkin, Godfrey
Material type: Text Text
Language: English
Publication details: London: New Holand Publishers 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 PAR.

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