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1.
Managerial economics by William F. Samuelson and Stephen G. Marks by
  • Samuelson, William F
  • Marks, Stephen G
Material type: Text Text
Language: English
Publication details: Fort Worth: The Dryden Press 1992
Availability: Items available for loan: KEIC (1)Call number: 338.5 SAM.

2.
Advertising works : papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1980 by
  • Broadbent, Simon (ed.)
Material type: Text Text
Publication details: Eastbourne: Holt, Rinchart and Winston Ltd. 1981
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
Lists:

3.
Advertising works 2: Papers from the IPA advertising effectiveness awards; Institute of Practioners in Advertising, 1992 by
  • Simon Broadbent (ed.)
Material type: Text Text
Language: English
Publication details: London: Holt, Rinehart and Winston Ltd. 1983
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
Lists:

4.
The power to predict : how real-time businesses anticipate customer needs, create opportunities, and beat the competition by Vivek Ranadive by
  • Ranadive, Vivek
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2006
Availability: Items available for loan: KEIC (2)Call number: 658.703 RAN, ...

5.
Strategic database marketing : the masterplan for starting and managing a profitable, customer based marketing program by Arthur M. Hughes by
  • Hughes, Arthur M
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill Higher Companies, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG.

6.
The psychology of media and politics by George Comstock, Erica Scharrer by
  • Comstock, George
  • Scharrer, Erica
Material type: Text Text
Language: English
Publication details: Burlington: Elsevier Academic Press 2005
Availability: Items available for loan: KEIC (1)Call number: 320.014 COM.

7.
Marketing : real people, real choices by Michael R. Solomon and Elnora W. Stuart by
  • Solomon, Michael R
  • Stuart, Elnora W
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8 SOL.

8.
Sales promotion management by John A. Quelch by
  • Quelch, John A
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE.

9.
Hindu myth : a sourcebook translated from the Sanskrit by Wendy Doniger O'flaherty by
  • O'flaherty, Wendy Doniger
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Boks India (p) Ltd. 1994
Availability: Items available for loan: KEIC (1)Call number: 294.59 OFL.

10.
Rajasthan : an oral history conversations with Komal Kothari by Rustom Bharucha by
  • Bharucha, Rustom
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2008
Availability: Items available for loan: KEIC (1)Call number: 954.09544 BHA.

11.
Microeconomics : theory and applications by Dominick Salvatore by
  • Salvatore, Dominick
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 2002
Availability: Items available for loan: KEIC (3)Call number: 338.5 SAL, ...

12.
Understanding poverty by
  • Banerjee, Abhijit Vinayak (ed.)
  • Be'nabou, Roland (ed.)
  • Mookherjee, Dilip (ed.)
Material type: Text Text
Publication details: New York: Oxford University Press, 2006
Availability: Items available for loan: KEIC (1)Call number: 362.5 UND.

13.
The framework of the Indian economy by J. R. Hicks and M. Mukherjee and Syamal K. Ghosh by
  • Hicks, J. R
  • Ghosh, Syamal K
  • Mukherjee, M
Material type: Text Text
Language: English
Publication details: Delhi: Oxford University Press 1992
Availability: Items available for loan: KEIC (1)Call number: 338.954 HIC.

14.
Microeconomics theory and applications by Anindya Sen by
  • Sen, Anindya
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2004
Availability: Items available for loan: KEIC (1)Call number: 338.5 SEN.

15.
India's emerging economy : performance and prospects in the 1990s and beyond by
  • Basu, Kaushik (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 330.954 IND.

16.
India's emerging economy : performance and prospects in the 1990s and beyond by
  • Basu, Kaushik (ed.)
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2004
Availability: Items available for loan: KEIC (1)Call number: 330.954 IND.

17.
Advertising works 4: papers from the IPA advertising effectiveness awards, Institute of Practioners in Advertising, 1986 by
  • Channon, Charles (ed.)
Material type: Text Text
Publication details: London: Cassell Educational House 1987
Availability: Items available for loan: KEIC (1)Call number: 659.111 ADV.
Lists:

18.
Service marketing by Roland T. Rust, Zathony J. Zahorika and Timothy L. Keiningham by
  • Rust, Roland T
  • Keiningham, Timothy L
  • Zahorika, Zathony J
Material type: Text Text
Language: English
Publication details: New York: Addison Wesley 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 RUS.

19.
Making meaning : how successful businesses deliver meaningful customer experiences by Stephen Diller, Nathan Shedroff and Darrel Rhea by
  • Diller, Stephen
  • Rhea, Darrel
  • Shedroff, Nathan
Material type: Text Text
Language: English
Publication details: Berkeley: New Riders 2006
Availability: Items available for loan: KEIC (4)Call number: 658.812 DIL, ...

20.
Marketing : an introductory text by Michael J. Baker by
  • Michael J. Baker
Material type: Text Text
Language: English
Publication details: London: Macmillan Education Ltd. 1985
Availability: Items available for loan: KEIC (1)Call number: 658 BAK.

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