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Consumer behaviour : concepts, applications and cases by M. S. Raju, Dominique Xaedel, Mohan Lal Agrawal and foreword Warren J. Keegan
Material type:
TextLanguage: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2004Description: xvi, 351p., ind. 24 cm x 18 cmISBN: - 812591532X
- attitudes
- case studies
- communication
- consumer behaviour
- culture and social class
- digital marketing
- ethics in business
- family
- group and opinion dynamics
- innovation
- learning
- motivation
- perception
- personality traits and influences
- profiling
- protection
- relationship
- research
- rural
- segmentation
- women as consumers
- 658.8342 RAJ
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8342 RAJ (Browse shelf(Opens below)) | Available | 5213 |
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