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Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers' purchase intention

By: Material type: TextTextLanguage: English Publication details: Wiesbaden: Springer 2016ISBN:
  • 978-3-658-13998-8
Subject(s): DDC classification:
  • 658.8 NEE
Online resources:
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Holdings
Item type Current library Call number Status Barcode
e-Books KEIC 658.8 NEE (Browse shelf(Opens below)) Available EB247

2017-03-17

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