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Service marketing by Roland T. Rust, Zathony J. Zahorika and Timothy L. Keiningham by
Material type: Text Text
Language: English
Publication details: New York: Addison Wesley 1999
Availability: Items available for loan: KEIC (1)Call number: 658.804 RUS.

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2.
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Understanding customers by Chris Rice by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1997
Availability: Items available for loan: KEIC (1)Call number: 658.8342 RIC.

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