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1.
Cultures and organizations-software of the mind : intercultural cooperation and its importance for survival by Geert Hofstede by
  • William, Raymond
Material type: Text Text
Language: English
Publication details: Harmondsworth: HarperCollins Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 306.22 HOF.

2.
The new rules : how to succeed in today's post-corporate world by John P. Kotter by
  • Kotter, John P
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1996
Availability: Items available for loan: KEIC (1)Call number: 650.1 KOT.

3.
Cases in competitive strategy by Michael E. Porter by
  • Porter, Michael E
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1983
Availability: Items available for loan: KEIC (2)Call number: 658 POR, ...

4.
Defying the crowd : cultivating creativity in a culture of conformity by Robert J. Sternberg and Todd I. Lubart by
  • Sternberg, Robert J
  • Lubart, Todd I
Material type: Text Text
Language: English
Publication details: New York: Prentice-Hall International, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 153.53 STE.

5.
Marketing strategy : planning and implementation by Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche by
  • Walker, Orville C
  • Boyd, Harper W
  • Larreche, Jean-Claude
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAL.

6.
Advertising management concepts and cases by Manendra Mohan by
  • Mohan, Manendra
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Co. Ltd. 1993
Availability: Items available for loan: KEIC (4)Call number: 659.1 MOH, ...

7.
Eloquent images : world and image in the age of new India by
  • Hocks, Mary E. (ed.)
  • Kendrick, Michelle R. (ed.)
Material type: Text Text
Publication details: Massachusetts: Massachusetts Institute of Technology, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 ELO.

8.
Understanding China and India : security implications for the United States and the world by Rollie Lal, foreword by Karl D. Jackson, introduction by Walter Anderson by
  • Lal, Rollie
Material type: Text Text
Language: English
Publication details: WestPort: Praeger Security International 2006
Availability: Items available for loan: KEIC (2)Call number: 355.033551 LAL, ...

9.
The competitive advantage of nations by Michael E. Porter by
  • Porter, Michael E
Material type: Text Text
Language: English
Publication details: London: The Macmillan Press Ltd. 1990
Availability: Items available for loan: KEIC (2)Call number: 338.6048 POR, ...

10.
The road ahead by Bill Gates by
  • Gates, Bill
Material type: Text Text
Language: English
Publication details: New York: Viking 1995
Availability: Items available for loan: KEIC (2)Call number: 001.6425 GAT, ...

11.
Attitude to school of top primary and first-year secondary pupil by Wendy Keys, Sue Harris and Cres Fernandes by
  • Keys, Wendy
  • Cres, Fernandes
  • Harris, Sue
Material type: Text Text
Language: English
Publication details: Berkshire: National Foundation for Educational Research 1995
Availability: Items available for loan: KEIC (1)Call number: 373.072 KEY.

12.
Strategic marketing communications : new ways to build and integrate communications by Paul Smith, Chris Berry and Alan Pulford by
  • Smith, Paul
  • Berry, Chris
  • Pulford, Alan
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (1)Call number: 658.84 SMI.

13.
Working with sensitizing concepts : analytical field research by Will C. van den Hoonaard by
  • Hoonaard, Will C. van den
Series: Qualitative research methods series : 41
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 300.72 HOO.

14.
Handbook of relationship marketing by
  • Sheth, Jagdish N. (ed.)
  • Parvatiyar, Atul (ed.)
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.8 HAN.

15.
Defining the new rhetorics by
  • Enos, Theresa (ed.)
  • Brown, Stuart C. (ed.)
Series: Sage series in written communication : 7
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 808 DEF.

16.
Proceedings of the 1983 convention of the American Academy of Advertising by
  • Jugenheimer, Donald W. (ed.)
Material type: Text Text
Publication details: Lawrence: American Academy of Advertising, 1983
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

17.
Confidence : how winning streaks and losing streaks begin and end by Rosabeth Moss Kanter by
  • Kanter, Rosabeth Moss
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Crown Business 2006
Availability: Items available for loan: KEIC (1)Call number: 650.1 KAN.

18.
Advertising media planning : a brand management approach by Larry D. Kelley and Donald W. Jugenheimer by
  • Kelley,Larry D
  • Jugenheimer, Donald W
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 659.111 KEL.

19.
Marketing strategies by Ramanuj Majumdar by
  • Majumdar, Ramanuj
Material type: Text Text
Language: English
Publication details: Bombay: Allied Publishers Limited 1996
Availability: Items available for loan: KEIC (1)Call number: 658.802 MAJ.

20.
Women, democracy and the media : cultural and political representations in the Indian press by Sonia Bathla by
  • Bathla, Sonia
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 070.44930540954 BAT.

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