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Marketing automation : practical steps to more effective direct marketing by Jeff LeSueur
Material type:
TextLanguage: English Series: Wiley and SAS business seriesPublication details: New Jersey: John Wiley and Sons, Inc. 2007Description: xiii, 346p., ind. 24 cm x 16 cmISBN: - 9780470125427
- component details
- creating a marketing financials worksheet
- customer information
- data processing
- direct marketing
- financial and marketing information integration
- improving response
- information map
- marketing
- marketing financials
- measuring marketing effectiveness
- modeling
- optimizing contact strategy
- profit and loss fundamentals
- relevant marketing automation information
- return on investment
- strategic marketing
- 658.872 LES
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.872 LES (Browse shelf(Opens below)) | Available | 6813 |
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