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1.
Brand driven : the route to integrated branding through great leadership by F. Joseph LePla, Susan V. Davis and Lynn M. Parker by
  • LePla, F. Joseph
  • Davis, Susan V
  • Parker, Lynn M
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 LEP, ...

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2.
From brand vision to brand evaluation : the strategic process of growing and strengthening brands by Leslie de Chernatony by
  • Chernatony, Leslie de
Series: The international library of management
Material type: Text Text
Language: English
Publication details: New Delhi: Elsevier India Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

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3.
From brand vision to brand evaluation : strategically building and sustaining brands by Leslie de Chernatony by
  • Chernatony, Leslie de
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth Heinemann 2001
Availability: Not available: KEIC: Lost (1).

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