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1.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Richard D. Irwin, Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

2.
Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
  • Belch, George E
  • Belch, Michael A
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

3.
Advertising and societies : global issues by Katherine Toland Frith and Barbara Mueller by
  • Frith, Katherine Toland
  • Mueller, Barbara
Series: Digital formations; vol. 14
Material type: Text Text
Language: English
Publication details: New York: Peter Lang Publishing, Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1042 FRI, ...

4.
The new world of advertising by
  • Fryburger, Vernon (ed.)
Material type: Text Text
Publication details: Illinois: Crain Books, 1975
Availability: Items available for loan: KEIC (1)Call number: 659.1 NEW.

5.
Proceedings of the 1986 conference of the American Academy of Advertising by
  • Larkin, Ernest F. (ed.)
Material type: Text Text
Publication details: Norman: American Academy of Advertising, 1986
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

6.
Proceedings of the 1991 conference of the American Academy of Advertising by
  • Holman, Rebecca (ed.)
Material type: Text Text
Publication details: New York: American Academy of Advertising, 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO.

7.
Proceedings of the 1995 conference of the American Academy of Advertising by
  • Madden, Charles S. (ed.)
Material type: Text Text
Publication details: Richmond: AAA 1995
Availability: Items available for loan: KEIC (2)Call number: 659.1072 PRO, ...

8.
Advertising management by U. C. Mathur by
  • Mathur, U. C
Material type: Text Text
Language: English
Publication details: New Delhi: New Age International (P) Limited, Publishers 2002
Availability: Items available for loan: KEIC (1)Call number: 659.1 MAT.

9.
Dynamics of international advertising : theoretical and practical perspectives by Barbara Mueller by
  • Mueller, Barbara
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Peter Lang Publishing, Inc. 2011
Availability: Items available for loan: KEIC (1)Call number: 659.1 MUE.

10.
Media in advertising by Roger Barton by
  • Barton, Roger
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1964
Availability: Items available for loan: KEIC (2)Call number: 659.13 BAR, ...

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