Marketing by Paul Baines, Chris Fill, Kelly Page
Material type:
TextLanguage: English Publication details: New Delhi: Oxford University Press 2013Description: xxix, 697p., glos., ind. 27 cm x 20 cmISBN: - 9780198079443
- business to business marketing
- channel management
- consumer buying behaviour
- digital marketing
- international market development
- managing marketing communications
- market segmentation
- marketing
- marketing environment
- marketing management
- marketing mix
- marketing research
- marketing strategy
- positioning
- postmodern marketing
- price decision
- principles of marketing management
- relational marketing
- retailing
- 658.8 BAI
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 BAI (Browse shelf(Opens below)) | Available | 11046 |
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