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1.
The power corporate communication by Paul A. Argenti and Janis Forman by
  • Argenti, Paul A
  • Forman, Janis
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: KEIC (1)Call number: 658.45 ARG.

2.
The performance prism : the scorecard for measuring and managing business success (with CD) by Andy Neely, Chris Adams and Mike Kennerley by
  • Neely, Andy
  • Adams, Chris
  • Kennerley, Mike
Material type: Text Text
Language: English
Publication details: Harlow: Pearson Education Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.4 NEE.

3.
Public relations case by Jerry A. Hendrix by
  • Hendrix, Jerry A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Belmont: Wadsworth Publishing Company 2000
Availability: Items available for loan: KEIC (1)Call number: 659.2 HEN.

4.
How to build a corporation's identity and project its image by Thomas Garbett by
  • Garbett, Thomas
Material type: Text Text
Language: English
Publication details: Canada: Lexington Books 1982
Availability: Items available for loan: KEIC (2)Call number: 659.2 GAR, ...

5.
Manage your reputation : how to plan public relations to build and protect the organisation's most powerful asset by Roger Haywood by
  • Haywood, Roger
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 HAY.

6.
Total exposure : controlling your company's image in the glare of the business media explosion by Gustav Carlson by
  • Carlson, Gustav
Material type: Text Text
Language: English
Publication details: New York: AMACOM 1999
Availability: Items available for loan: KEIC (1)Call number: 659.2 CAR.

7.
Results-based leadership by Dave Ulrich, Jack Zenger, Norm Smallwood foreword by Warren Bebbis by
  • Ulrich, Dave
  • Smallwood, Norm
  • Zenger, Jack
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 1999
Availability: Items available for loan: KEIC (1)Call number: 658.4092 ULR.

8.
Mutual funds : data, interpretation and analysis by K. G. Sahadevan and M. Thiripalraju by
  • Sahadevan, K. G
  • Thiripalraju, M
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 1997
Availability: Items available for loan: KEIC (2)Call number: 332.6327 SAH, ...

9.
Working capital management : strategies and techniques by Hrishikes Bhattacharya by
  • Bhattacharya, Hrishikes
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 658.152 BHA.

10.
Public relations practices : managerial case studies and problems by Allen H. Center and Patrick Jackson by
  • Center, Allen H
  • Jackson, Patrick
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 659.2 CEN.

11.
Reputation management : the key to successful public relations and corporate communication by John Doorley and Helio Fred Garcia by
  • Doorley, John
  • Garcia, Helio Fred
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2011
Availability: Items available for loan: KEIC (1)Call number: 658.45 DOO.

12.
Manage the media : (don't let the media manage you) by William J. Holstein by
  • Holstein, William J
Series: Memo to the CEO
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Press 2008
Availability: Items available for loan: KEIC (1)Call number: 659.2 HOL.

13.
Public relations practices : managerial case studies and problems by Allen H. Center, Patrick Jackson, Stacey Smith and Frank R. Stansberry
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2008
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

14.
Banking and finance compiled by MICA Library from Newspapers by
  • MICA Library
Material type: Text Text
Language: English
Publication details: : 1999
Availability: Items available for loan: KEIC (1)Call number: 330.954 BAN.

15.
How mutual funds work by Albert J. Fredman and Russ Wiles by
  • Fredman, Albert J
  • Wiles, Russ
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Private Limited 2004
Availability: Items available for loan: KEIC (1)Call number: 332.6327 WIL.

16.
Marketing and finance: Creating shareholder value by
  • McDonald, Malcolm
  • Smith, Brian D
  • Ward, Keith
Edition: 2nd.
Publication details: John Wiley & Sons, 2013
Availability: Items available for loan: KEIC (1)Call number: 658.802 MCD.

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