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Retailing by Barry J. Mason, David J. Burns
Material type:
TextLanguage: English Publication details: Houston: Dame Publications 1998Edition: 6th edDescription: xxi, 697p., ind. 29 cm x 22 cmISBN: - 0873935357
- buying and inventory management
- customer services
- decision support systems
- demographic, social, competitive and technological
- franchising
- human resources plan
- lifestyle merchandising
- merchandise planning and control
- organising and financing the retail enterprise
- performance evaluation
- promotion
- retailing
- selling
- strategic retail management
- understanding the consumer
- 658.87 MAS
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.87 MAS (Browse shelf(Opens below)) | Available | 5040 |
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