Your search returned 125 results.

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	1.	Managing brand equity : capitalizing on the vale of brand name by David A. Aaker by Aaker, David A Material type: Text Language: English Publication details: New York: Free Press 1991 Availability: Items available for loan: KEIC (6)Call number: 658.827 AAK, ... Place hold Add to cart (remove)
	2.	The service management course: cases and readings by W. Earl Sasser, Jr, Christopher W.L. Hart and James L. Heskett by Sasser, W. Earl Hart, Christopher W.L Heskett, James L Material type: Text Language: English Publication details: New York: Free Press 1991 Availability: Items available for loan: KEIC (1)Call number: 658.804 SAS. Place hold Add to cart (remove)
	3.	Service breakthroughs: changing the rules of the game by James L. Heskett, W. Earl Sasser, Jr., and Christopher W. L. Hart by Heskett, James L Hart, Christopher W. L Sasser, W. Earl Material type: Text Language: English Publication details: New York: Free Press 1990 Availability: Items available for loan: KEIC (1)Call number: 658.812 HES. Place hold Add to cart (remove)
	4.	E-Loyalty : hoe to keep customers coming back to your website by Ellen Reid Smith by Smith, Ellen Reid Edition: 1st ed. Material type: Text Language: English Publication details: New York: Harper Collins Publishers 2000 Availability: Items available for loan: KEIC (1)Call number: 658.812 SMI. Place hold Add to cart (remove)
	5.	Firebrands : building brand loyalty in the internet age by Michael Moon and Doug Millison by Moon, Michael Millison, Doug Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (1)Call number: 658.827 MOO. Place hold Add to cart (remove)
	6.	Brand positioning strategies for competitive advantage by Sengupta, Subroto Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Tata Mcgraw-Hill Book Publishing Company Limited 2005 Availability: Items available for loan: KEIC (8)Call number: 658.827 SEN, ... Place hold Add to cart (remove)
	7.	The ten demandments : rules to live by in the age of the demanding customer by Kelly Mooney with Laura Bergheim by Mooney, Kelly Bergheim, Laura Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2003 Availability: Items available for loan: KEIC (2)Call number: 658.812 MOO, ... Place hold Add to cart (remove)
	8.	Relationship marketing : text and cases by S. Shajahan by Shajahan, S Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (1)Call number: 658.802 SHA. Place hold Add to cart (remove)
	9.	The direct marketing handbook by Nash, Edward L. (ed.) Edition: 2nd ed. Material type: Text Publication details: Singapore: McGraw Hill Inc., 1992 Availability: Items available for loan: KEIC (1)Call number: 658.84 DIR. Place hold Add to cart (remove)
	10.	Strategic database marketing : the masterplan for starting and managing a profitable, customer based marketing program by Arthur M. Hughes by Hughes, Arthur M Edition: 2nd ed. Material type: Text Language: English Publication details: New York: McGraw Hill Higher Companies, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG. Place hold Add to cart (remove)
	11.	The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes by Hughes, Arthur Middleton Material type: Text Language: English Publication details: New York: McGraw Hill 2003 Availability: Items available for loan: KEIC (1)Call number: 658.84 HUG. Place hold Add to cart (remove)
	12.	Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing by John Ozimek by Ozimek, John Material type: Text Language: English Publication details: London: McGraw-Hill Book Co. 1993 Availability: Items available for loan: KEIC (1)Call number: 658.84 QZI. Place hold Add to cart (remove)
	13.	Principles of service marketing and management by Christopher Lovelock and Lauren Wright by Lovelock, Christopher Wright, Lauren Material type: Text Language: English Publication details: New Jarsey: Prentice Hall, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.804 LOV. Place hold Add to cart (remove)
	14.	Customer culture : how FedEx and other great companies put the customer first every day by Michael D. Basch by Basch, Michael D Series: Financial Times Prentice Hall Material type: Text Language: English Publication details: New Jersey: Prentice Hall 2002 Availability: Items available for loan: KEIC (1)Call number: 658 BAS. Place hold Add to cart (remove)
	15.	Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton by Osenton, Tom Material type: Text Language: English Publication details: New Jersey: Financial Times Prentice Hall 2002 Availability: Items available for loan: KEIC (1)Call number: 658.8 OSE. Place hold Add to cart (remove)
	16.	Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty by Harvey Thompson by Thompson, Harvey Material type: Text Language: English Publication details: New York: Prentice Hall 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8343 HUG. Place hold Add to cart (remove)
	17.	Consumer behaviour by John C. Mowen and Michael Minor by Mowen, John C Minor, Michael Edition: 5th ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Private Limited 1998 Availability: Items available for loan: KEIC (1)Call number: 658.8342 MOW. Place hold Add to cart (remove)
	18.	The Penguin book of business wisdom : must have collection of business quotations, thoughts and anecdotes for every business situation by Dando-Collins, Stephen (ed.) Material type: Text Publication details: New Delhi: Penguin Books India (P) Ltd. 2000 Availability: Items available for loan: KEIC (1)Call number: 658 PEN. Place hold Add to cart (remove)
	19.	Satisfaction how every great company listens to the voice of the customer by Chris Denove and James D. Power by Denove, Chris Power, James D Material type: Text Language: English Publication details: New Delhi: Penguin Books India Pvt. Ltd. 2006 Availability: Items available for loan: KEIC (1)Call number: 658.8343 DEN. Place hold Add to cart (remove)
	20.	Response : The complete guide to profitable direct marketing by Lois K. Geller by Geller, Lois K Material type: Text Language: English Publication details: New York: Oxford University Press Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL. Place hold Add to cart (remove)

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Your search returned 125 results.