New strategic brand management : advanced insights and strategic thinking by Jean Noel Kapferer

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Material type: Text

TextLanguage: English Publication details: London: Kogan Page 2012Edition: 5th edDescription: xviii, 492p., bib., ind. 24 cm x 18 cmISBN:

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List(s) this item appears in: Brands & Branding Books

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8343 KAP (Browse shelf(Opens below))	Available	10426
Books	KEIC	658.8343 KAP (Browse shelf(Opens below))	Available	13638

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