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	1.	Building brand value: Five steps to building powerful brands by Parmesweran M. G Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 PAR, ... Place hold Add to cart (remove)
	2.	Marketing strategy and competitive positioning by Graham J. Hooley, John A. Saunders and Nigel F. Piercy by Hooley, Graham J Piercy, Nigel F Saunders, John A Edition: 2nd ed. Material type: Text Language: English Publication details: Hertfordshire: Prentice Hall Europe 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 HOO. Place hold Add to cart (remove)
	3.	Strategic market management by David A. Aaker by Aaker, David A Edition: 4th ed. Material type: Text Language: English Publication details: New York: John Whiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 AAK. Place hold Add to cart (remove)
	4.	Media management : a casebook approach by Lacy, Stephen (ed.) Sohn, Ardyth B. (ed.) Wicks, Jan LeBlanc (ed.) Series: Communication textbook series / edited by Jennings Bryant Material type: Text Publication details: New Jersey: Lawrence Erlbaum Associates Inc., 1993 Availability: Items available for loan: KEIC (1)Call number: 302.23068 MED. Place hold Add to cart (remove)
	5.	Media management : a casebook approach by Ardyth Broadrick Sohn, Jan LeBlanc Wicks, Stephen Lacy and George Sylvie Edition: 2nd ed. Material type: Text Language: English Publication details: New Jercy: Lawrence Erlbaum Associates, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 302.23068 MED. Place hold Add to cart (remove)
	6.	Product management in India by Ramanuj Majumdar by Majumdar, Ramanuj Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1993 Availability: Items available for loan: KEIC (3)Call number: 658.835 MAJ, ... Place hold Add to cart (remove)
	7.	No cover image available Market forecasts and indicators : emerging market in India 1997-2007 the epochal decade by CIER and INTECOS Material type: Text Language: English Publication details: New Delhi: Industrial Techno-Economic Services P. Ltd. 1998 Availability: Items available for loan: KEIC (4)Call number: 658.8 MAR, ... Place hold Add to cart (remove)
	8.	Guide to business planning by Graham Friend and Stefan Zehle by Friend, Graham Zehle, Stefan Series: Economist books (Series) Material type: Text Language: English Publication details: London: Profit Books Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 392.2068 FRI. Place hold Add to cart (remove)
	9.	Product management in India by Ramanuj Majumdar by Majumdar, Ramanuj Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1998 Availability: Items available for loan: KEIC (3)Call number: 658.835 MAJ, ... Place hold Add to cart (remove)
	10.	Marketing engineering : computer assisted marketing analysis and planning by Gary L. Lilien and Arvind Rangaswamy by Lilien, Gary L Rangaswamy, Arvind Edition: 2nd ed. Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8020285 LIL. Place hold Add to cart (remove)
	11.	Case in rural marketing : an integrated approach by C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan by Krishnamacharyulu, C. S. G Ramakrishnan, Lalitha Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd., Indian Branch 2003 Availability: Items available for loan: KEIC (1)Call number: 658.81734 KRI. Place hold Add to cart (remove)
	12.	Spanning silos : the new CMO imperative by David A. Aaker by Aaker, David A Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8 AAK. Place hold Add to cart (remove)
	13.	Product management in India (with CD) by Ramanuj Majumdar by Majumdar, Ramanuj Edition: 3rd ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 658.835 MAJ. Place hold Add to cart (remove)
	14.	Marketing strategy and competitive positioning by Graham Hooley, Nigel F. Piercy and Brigitte Nicoulaud by Holley, Graham Nicoulaud, Brigitte Piercy, Nigel F Edition: 4th ed. Material type: Text Language: English Publication details: Prentice Hall International: Pearson Education Limited 2009 Availability: Items available for loan: KEIC (1)Call number: 658.8 HOL. Place hold Add to cart (remove)
	15.	Macroeconomics : theory and policy by D. N. Dwivedi by Dwivedi, D. N Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: McGraw-Hill Education 2015 Availability: Items available for loan: KEIC (1)Call number: 339 DWI. Place hold Add to cart (remove)

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