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Product management in India (with CD) by Ramanuj Majumdar
Material type:
TextLanguage: English Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 2007Edition: 3rd edDescription: xxii, 430p., epilogue, ind. 24 cm x 16 cmISBN: - 9788120333833
- advertising planning
- air conditioners
- branding
- chocolates
- colour television
- detergents
- differentiation strategty
- digital camera
- distribution channel
- fairness creams
- footware
- Indian market
- malted beverages
- market segmentation
- marketing challenges
- marketing research
- mobile phones
- motocycles
- new products planning
- packaged drinking water
- paints
- passenger cars
- positioning
- pricing concepts
- product management
- product market analysis
- refrigerator
- sales management
- shampoos
- soft drink
- strategic response
- tea
- toilet soaps
- toothpaste
- wrist watches
- 658.835 MAJ
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.835 MAJ (Browse shelf(Opens below)) | Available | 7037 |
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