Strategic marketing management cases (With Floppy) by David W. Cravens, Charles W. Lamb and Victoria L. Crittenden

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TextLanguage: English Series: The Irwin/MGraw-Hill series in marketingPublication details: Boston: Irwin McGraw-Hill 1998Edition: 6th edDescription: xiii, 624p., app., ind. 25 cm x 20 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 CRA (Browse shelf(Opens below))		Available		3774

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