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Media planning and buying : principles and practice in the Indian context by Arpita Menon

By: Material type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2010Description: xvi, 345p., ann., glos., ind. 23 cm x 15 cmISBN:
  • 9780070147607
Subject(s): DDC classification:
  • 659.111 MEN
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Item type Current library Call number Materials specified Status Date due Barcode
Books KEIC 659.111 MEN (Browse shelf(Opens below)) Available 8543
Books KEIC 659.111 MEN (Browse shelf(Opens below)) Available 8544

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