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1.
Kellogg on marketing by
  • Dawn Iacobucci (ed.)
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ...

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2.
Marketing as strategy : understanding the ceo's agenda for driving growth and innovation by Nirmalya Kumar foreword by Philip Kotler by
  • Kumar, Nirmalya
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2004
Availability: Items available for loan: KEIC (3)Call number: 658.802 KUM, ...

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