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1.
Measuring brand communication ROI by Don E. Schultz and Jeffrey S. Walters by
  • Schultz, Don E
  • Walters, Jeffrey S
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Association of National Advertising Inc. 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 SCH, ...

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2.
Entertainment marketing and communication : selling branded performance, people, and places by Shay Sayre by
  • Sayre, Shay
Material type: Text Text
Language: English
Publication details: New Jersey: Pearson Education 2008
Availability: Items available for loan: KEIC (1)Call number: 790.2 SAY .

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