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Advertising : an IMC perspective by S. N. Murthy and U. Bhojanna
Material type:
TextLanguage: English Publication details: New Delhi: Excel Boos 2007Edition: 1st edDescription: xiii, 418p., glos., bib., ind. 24 cm x 18 cmISBN: - 8174465340
- advertising agencies
- advertising objects and budgeting
- communication process
- consumer behaviour
- direct marketing
- event management
- IMC in marketing process
- marketing communication organisations
- media planning
- message and creativity
- personal selling
- public relation
- sales promotion
- source, message and channel factor
- support media
- web advertising
- 659.1 MUR
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.1 MUR (Browse shelf(Opens below)) | Available | 6588 |
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