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Introduction to advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch
Material type:
TextLanguage: English Publication details: Chicago: Irwin 1995Edition: 3rd edDescription: xvi, 762p., glos., ind. 27 cm x 21 cmISBN: - 0256136971
- analysing communication process
- business-to-business communications
- control
- economic aspects
- ethical
- evaluation
- international advertising
- marketing communication program
- monitoring
- promotion in marketing
- promotion programme situation analysis
- promotional program
- regulation
- role of advertising
- social
- 659.1 BEL
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.1 BEL (Browse shelf(Opens below)) | Available | 1235 |
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