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1.
Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies by Jim Kobs by
  • Kobs, Jim
Material type: Text Text
Language: English
Publication details: Lincolnwood: NTC Business Books 1988
Availability: Items available for loan: KEIC (1)Call number: 658.872 KOB.

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2.
Marketing theory : foundations, controversy, strategy, resource advantage theory by Shelby D. Hunt by
  • Hunt, Shelby D
Material type: Text Text
Language: English
Publication details: New York: M. E. Sharpe Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8001, HUN. Not available: KEIC: Checked out (1).
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