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Marketing excellence : winning companies reveal the secrets of their success by Hugh Burkitt and John Zealley
Material type:
TextLanguage: English Publication details: New Delhi: Wiley India (P) Ltd. 2007Description: xiv, 373p., app., ind. 23 cm x 15 cmISBN: - 9788126514175
- brand extension
- brand revitalisation
- business enterprises
- case studies
- creating loyal relationships
- crossing borders
- customer insight
- developing marketing capabilities
- Great Britain
- internal marketing
- launching brands
- marketing
- marketing communications
- marketing measurement excellence
- success in business
- sustaining brand promise
- 658.8 BUR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 BUR (Browse shelf(Opens below)) | Available | 6845 |
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