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Retail marketing and branding : a definitive guide to maximizing ROI by Jesko Perrey and Dennis Spillecke
Material type:
TextLanguage: English Publication details: West Sussex: John Wiley and Sons Ltd. 2011Description: xviii, 300p., ind. 24 cm x 16 cmISBN: - 9780470979662
- boosting customer value
- brand management
- brand name products
- brand portfolio management
- branding
- budget sizing
- classical media
- detailhandel
- digital evolution
- marketing
- marketing
- marketing mix modelling
- media mix optimization
- merknamen
- optimizing marketing
- POS marketing
- private label branding
- retail trade
- segmentation
- smart sourcing
- 658.8700688 PER
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8700688 PER (Browse shelf(Opens below)) | Available | 10322 |
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