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1.
Social marketing: strategies for changing public behaviour by Philip Kotler and Eduardo L. Roberto by
  • Kotler, Philip
  • Roberto, Eduardo L
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1989
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

2.
Marketing Management : a strategic approach with a global orientation by Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche by
  • Boyd, Harper W
  • Larreche, Jean-Claude
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOY.

3.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
  • Keller, Kevin Lane
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

4.
Marketing classics : a selection of influential articles by Ben M. EnisKeith K. CoxMichael P. Mokwa by
  • Enis, Ben M
  • Cox, Keith K
  • Mokwa, Michael P
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 ENI.

5.
Marketing management : an Asian perspectives by Philip Kotler...[et al.]
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.802 KOT.

6.
Cases in marketing management by Kenneth L. Bernhardt and Thomas C. Kinner by
  • Bernhardt, Kenneth L
  • Kinner, Thomas C
Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Chicago: Irwin 1997
Availability: Items available for loan: KEIC (1)Call number: 658.9 BER.

7.
Social Marketing : Improving the quality of life by Philip Kotler, Ned Roberto and Nancy Lee by
  • Kotler, Philip
  • Lee, Nancy
  • Roberto, Ned
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Thousand Oaks: Sage Publications, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

8.
Marketing management analysis, planning, implementation and control by
  • Kotler, Philip
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India Private Limited, 1990
Availability: Items available for loan: KEIC (3)Call number: 658.802 KOT, ... Not available: KEIC: Checked out (1).

9.
Marketing management : analysis, planning, implementation and control by Philip Kotler by
  • Kotler, Philip
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice Hall of India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (4)Call number: 658.802 KOT, ...

10.
Global marketing strategies by Jean-Pierre Jeannet and Hubert D. Hennessey by
  • Jeannet, Jean-Pierre
  • Hennessey, Herbert D
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Bombay: Jaico Publishing House 1994
Availability: Items available for loan: KEIC (1)Call number: 658.848 JEA.

11.
A framework for marketing management by Philip Kotler by
  • Kotler, Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

12.
Strategic brand management : building, measuring, and managing brand equity by Kevin Lane Keller by
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Delhi: Pearson Education 2009
Availability: Items available for loan: KEIC (17)Call number: 658.827 KEL, ...

13.
Branding in a competitive marketplace by Rajat K. Baisya by
  • Baisya, Rajat K
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Response 2013
Availability: Items available for loan: KEIC (1)Call number: 658.827 BAI.

14.
Global marketing managment by Warren J. Keegan by
  • Warren, Keegan J
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson 2009
Availability: Items available for loan: KEIC (3)Call number: 658.848 KEE, ...

15.
Direct marketing management by Mary Lou Roberts and Paul D. Berger by
  • Roberts, Mary Lou
  • Berger, Paul D
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Prentice-Hall International Limited 1999
Availability: Not available: KEIC: Lost (1).

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