Marketing research in a marketing environment by William R. Dillon, Thomas J. Maddem and Neil H. Firtle

By:

Dillon, William R

Contributor(s):

Firtle, Neil H
Madden, Thoams J

Material type: Text

TextLanguage: English Publication details: New York: Irwin/Mcgraw-Hill, Inc. 1997Edition: 3rd edDescription: xxii, 760p., app., glos., ind. 24 cm x 19 cmISBN:

0256108293

Subject(s):

acquiring data
applications
data processing and analysis
marketing research environment
measurement
questionnaire design
report preparation and ethical issues
sampling theory and practices
scaling

DDC classification:

658.83 DIL

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.83 DIL (Browse shelf(Opens below))	Available	1823

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