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1.
Internal marketing : tools and concepts for customer-focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
  • Ahmed, Pervaiz K
  • Rafiq, Mohammed
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8 AHM .

2.
Marketing in a competitive economy by Leslie W. Rodger by
  • Rodger, Leslie W
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Hutchinson 1969
Availability: Items available for loan: KEIC (1)Call number: 658.802 ROD.

3.
The objects of affection : semiotics and consumer culture by Arthur Asa Berger by
  • Berger, Arthur Asa
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2010
Availability: Not available: KEIC: Checked out (1).

4.
Marketing theory : evolution and evaluation by Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett by
  • Sheth, Jagdish N
  • Gardner, David M
  • Garrett, Dennis E
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1988
Availability: Not available: KEIC: Checked out (1).

5.
Marketing theory : foundations, controversy, strategy, resource advantage theory by Shelby D. Hunt by
  • Hunt, Shelby D
Material type: Text Text
Language: English
Publication details: New York: M. E. Sharpe Inc. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.8001, HUN. Not available: KEIC: Checked out (1).
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