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1.
Essentials of media planning: A marketing viewpoint by
  • Barbon, Arnold A
  • Cristol, Steven M
  • Kopec, Frank J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books, 1988
Availability: Items available for loan: KEIC (2)Call number: 659.111 BAR, ...

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2.
Essentials of media planning : a marketing viewpoint by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec by
  • Barban, Arnold M
  • Cristol, Steven M
  • Kopec, Frank J
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1993
Availability: Items available for loan: KEIC (1)Call number: 659.111 BAR.

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