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1.
Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics by
  • Galician, Mary-Lou (ed.)
Material type: Text Text
Publication details: Mumbai: Jaico Publishing House, 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 GLA.

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2.
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The selection of advertising media by J. W. Hobson by
  • Hobson, J. W
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: London: Business Books Limited 1968
Availability: Items available for loan: KEIC (3)Call number: 659.111 HOB, ... Not available: KEIC: Lost (1).

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