Strategic media planning by Kent M. Lancaster and Helen E. Katz

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Material type: Text

TextLanguage: English Publication details: Illinois: NTC Business Books 1990Description: xii, 284p., app., glos., ind. 24 cm x 20 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.111 LAN (Browse shelf(Opens below))		Available		162
Books	KEIC	659.111 LAN (Browse shelf(Opens below))		Available		R 162

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