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1.
Strategic brand management : creating sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (6)Call number: 658.827 KAP, ...

2.
The new strategic brand management : creating and sustaining brand equity long term by Jean-Noel Kapferer by
  • Kapferer, Jean - Noel
Material type: Text Text
Language: English
Publication details: London: Kogan Page India Private Limited 2004
Availability: Items available for loan: KEIC (5)Call number: 658.827 KAP, ...

3.
Organised retailing and agri-business : implications of new supply chains on the Indian farm economy by
  • Rao, N. Chandrasekhara (ed.)
  • Radhakrishna, R. (ed.)
  • Mishra, Ram Kumar (ed.)
  • Kata, Venkata Reddy (ed.)
Series: India Studies in Business and Economics
Material type: Text Text
Publication details: New Delhi: Springer Verlag, 2015
Availability: Items available for loan: KEIC (1)Call number: 658.87 ORG.

4.
The new strategic brand management : creating and sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Pvt.Ltd. 2009
Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ...

5.
Repeat-buying; theory and applications by A. S. C. Ehrenberg by
  • Ehrenberg, A. S. C
Material type: Text Text
Language: English
Publication details: London: North-Holland Publishing Co. 1972
Availability: Not available: KEIC: Lost (1).

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