Multichannel marketing : metrics and methods for on and offline success by Akin Arikan

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Material type: Text

TextLanguage: English Publication details: Indianpolis: Wiley Publishing Inc. 2008Description: xxiv, 288p., ind. 24 cm x 19 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	KEIC	658.872 ARI (Browse shelf(Opens below))	Checked out to Mini Mathur (800027)	03/28/2018	11103

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