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From idea to profit : how to market innovative products and services consultant editor by Adam Jolly
Material type:
TextLanguage: English Publication details: London: Kogan Page Limited 2005Description: viii, 167p., app., ind. 23 cm x 15 cmISBN: - 074944522X
- brand based innovation
- creative behaviour
- customer experiences
- intellectual property
- inventive marketing
- leadership
- market research
- marketing
- marketing led innovation
- multiple channels
- new products
- pricing
- product launch
- raising funds
- skills
- strategic planning
- teaming and networking
- value propositions
- 658.8 FRO
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 FRO (Browse shelf(Opens below)) | Available | 5937 |
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