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Unleashing the power of PR : a contrarian's guide to marketing and communication by Mark Weiner
Material type:
TextLanguage: English Series: Jossey-Bass business and management seriesPublication details: San Francisco: Jossey-Bass 2007Description: xxi, 247p., app., ind. 24 cm x 16 cmISBN: - 0787982792
- business communication
- communication in marketing
- evaluating public relations programs for continual improvement
- from concept to reality
- measuring public relations programming
- new challenges facing marketing
- new opportunities for marketing and public relations
- public relations
- real business results
- setting meaningful and measurable public relations objectives
- using research to shape public relations strategy and tactics
- 659.2 WEI
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.2 WEI (Browse shelf(Opens below)) | Available | 6823 |
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