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1.
The handbook of online marketing research by Joshua Grossinckle and Oliver Raskin by
  • Grossinckle, Joshua
  • Raskin, Oliver
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 GRO.

2.
Online marketing : a customer-led approach by Richard Gay, Alan Charlesworth and Rita Esen by
  • Gay, Richard
  • Charlesworth, Alan
  • Esen, Rita
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 GAY.

3.
Principles of internet matrketing by Ward Hanson by
  • Hanson, Ward
Material type: Text Text
Language: English
Publication details: Australia: South Western College Publication 2000
Availability: Items available for loan: KEIC (2)Call number: 658.84 HAN, ...

4.
Guerrilla marketing on the internet : the complete guide to making money on line by Jay Conrad levinson and Charles Rubin by
  • levinson, Jay Conrad
  • Rubin, Charles
Material type: Text Text
Language: English
Publication details: Mumbai: Indian Book Distributors Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 LEV.

5.
Web advertising and online marketing : technologies and strategies for E-marketing by P. P. Singh and Sandhir Sharma by
  • Singh, P. P
  • Sharma, Sandhir
Material type: Text Text
Language: English
Publication details: New Delhi: Deep and Deep Publications Pvt. Ltd. 2004
Availability: Items available for loan: KEIC (1)Call number: 659.1 SIN.

6.
A framework for marketing management by Philip Kotler by
  • Kotler, Philip
Material type: Text Text
Language: English
Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT.

7.
Changing the channel : 12 easy ways to make millions for your business by Michael Masterson and Mary Ellen Tribby by
  • Masterson, Michael
  • Tribby, Mary Ellen
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 MAS.

8.
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly by David Meerman Scott by
  • Scott, David Meerman
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2007
Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO.

9.
Digital China: working with bloggers, influencers and kols by Lauren Hallanan and Ashley Galina Dudarenok by
  • Hallanan, Lauren
  • Dudarenok, Ashley Galina
Material type: Text Text
Language: English
Publication details: Hong Kong: Alarice International 2018
Availability: Items available for loan: KEIC (1)Call number: 006.7520951 HAL.

10.
Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by
  • Cancel, David
  • Gerhardt, Dave
  • Devaney, Erik (ed.)
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.872 CAN.

11.
Predictive analytics for dummies by Anasse Bari, Mohamed Chaouchi and Tommy Jung by
  • Bari, Anasse
  • Chaouchi, Mohamed
  • Jung, Tommy
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 658.056312 BAR.

12.
The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by David Meerman Scott by
  • Scott, David Meerman
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2016
Availability: Items available for loan: KEIC (1)Call number: 658.872 SCO.

13.
Social media marketing : strategies for engaging in Facebook, Twitter and other social media by Liana Li Evans by
  • Evans, Liana Li
Material type: Text Text
Language: English
Publication details: Noida: Pearson Education 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 EVA.

14.
The ultimate web marketing guide by Michael Miller by
  • Miller, Michael
Material type: Text Text
Language: English
Publication details: New Delhi: Pearson Education, Inc. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 MIL.

15.
Digital marketing fundamentals : from strategy to ROI by Marjolein Visser, Berend Sikkenga and Mike Berry by
  • Visser, Marjolein
  • Berry, Mike
  • Sikkenga, Berend
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Groningen/Utrecht: Noordhoff Uitgevers 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 VIS.

16.
The Power of LinkedIn : Your guide to online business networking by
  • Verdonck, Bert
  • Vermeiren, Jan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London HarperCollins 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872, VER.
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