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1.
Marketing strategy : planning and implementation by Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche by
  • Walker, Orville C
  • Boyd, Harper W
  • Larreche, Jean-Claude
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000
Availability: Items available for loan: KEIC (1)Call number: 658.802 WAL.

2.
Marketing strategy : a decision focused approach by Orville C. Walker, John Mullins, Harper Boyd and Jean-Claude larreche Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.807 WAL.

3.
Marketing Management : a strategic approach with a global orientation by Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche by
  • Boyd, Harper W
  • Larreche, Jean-Claude
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOY.

4.
Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty by Harvey Thompson by
  • Thompson, Harvey
Material type: Text Text
Language: English
Publication details: New York: Prentice Hall 2003
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HUG.

5.
Design and marketing of new products by Glen L. Urban and John R. Hauser by
  • Urban, Glen L
  • Hauser, John R
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.5752 URB.

6.
Essentials of new product management by Glen L. Urban, John R. Hauser and Nikhilesh Dholakia by
  • Urban, Glen L
  • Dholakia, Nikhilesh
  • Hauser, John R
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall, Inc. 1987
Availability: Items available for loan: KEIC (1)Call number: 658.575 URB.

7.
World development report 1995 : workers in an integrating world by The World Bank
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press, Inc. 1995
Availability: Items available for loan: KEIC (2)Call number: 338.91 WOR, ...

8.
The Amartya Sen and Jean Drezen Omnibus : poverty and famines; hunger and public action; India : economic development and social opportunity by Amartya Sen and Jean Drezen
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 1999
Availability: Items available for loan: KEIC (1)Call number: 339.46 AMA.

9.
Managing for results by Peter F. Drucker by
  • Drucker, Peter F
Material type: Text Text
Language: English
Publication details: London: Pan Books Ltd. 1982
Availability: Items available for loan: KEIC (1)Call number: 658 DRU.

10.
Mastering business in Asia entrepreneurship by Chris Boulton and Patrick Turner by
  • Boulton, Chris
  • Turner, Patrick
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOU.

11.
The end of advertising as we know it by Sergio Zyman and with Armin Brott by
  • Zyman, Sergio
  • Brott, Armin
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (2)Call number: 659.1 ZYM, ...

12.
Brand spirit : how cause related marketing builds brands by Hamish Pringle and Marjorie Thompson by
  • Pringle, Hamish
  • Thompson, Marjorie
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 PRI.

13.
Emotional intelligence: Why it can matter more than IQ by
  • Goleman, Daniel
Material type: Text Text
Language: English
Publication details: New York Bantam Books 1996, 2013
Availability: Items available for loan: KEIC (2)Call number: 152.4 GOL, ...

14.
Co-branding : the science of alliance editors by Tom Blackett and Bob Boad by
  • Blackett, Tom
  • Boad, Bob
Material type: Text Text
Language: English
Publication details: Houndmills: Macmillan Press Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.824 COB.

15.
Psycho-cybernetics by Maxwell Maltz by
  • Maltz, Maxwell
Material type: Text Text
Language: English
Publication details: New York: Pan Books 1960
Availability: Items available for loan: KEIC (1)Call number: 158.121 MAL.

16.
Economic development of India and Japan by K. C. Chacko by
  • Chacko, K. C
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd, 1993
Availability: Items available for loan: KEIC (1)Call number: 338.9 CHO.

17.
Moving to e-business by Leslie Willcocks [et al.].
Material type: Text Text
Language: English
Publication details: London: Random House Business Books 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 MOV.

18.
Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world by Peter Cheverton by
  • Cheverton, Peter
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2006
Availability: Items available for loan: KEIC (1)Call number: 658.84 CHE.

19.
Private label : turning the retail brand threat into your biggest opportunity by Keith Lincoln and Lars Thomassen by
  • Lincoln, Keith
  • Thomassen, Lars
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India 2007
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIN.

20.
Green marketing : opportunity for innovation by Jacquelyn A. Ottman by
  • Ottman, Jacquelyn A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: NTC Business Books 1997
Availability: Items available for loan: KEIC (1)Call number: 658.802 OTT.

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