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State of the art marketing research by A.B. Blankenship, George Edward Breen and Alan Dutka
Material type:
TextLanguage: English Publication details: Illinois: NTC Business Books 1998Edition: 2nd edDescription: x., 454p., app. 24 cm x 19 cmISBN: - 0844234435
- advertising effectiveness
- building research study
- collecting primary data
- data collection
- developing questionnaire
- focus groups
- gathering information
- market segmentation
- media audience
- outside assistance
- problems
- research application
- research plan
- research system
- sampling methods
- summarizing results
- 658.83 BLA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.83 BLA (Browse shelf(Opens below)) | Available | 1993 |
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