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1.
Advertising promotion : supplemental aspects of integrated marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 SHI.

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2.
Response : The complete guide to profitable direct marketing by Lois K. Geller by
  • Geller, Lois K
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 658.84 GEL.

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3.
Marketing research by Richa Arora and Nitin R. Mahankale by
  • Arora, Richa
  • Mahankale, Nitin R
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning Private Limited 2013
Availability: Items available for loan: KEIC (1)Call number: 658.83 ARO.

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4.
Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl by
  • Genco, Stephen J
  • Pohlmann, Andrew P
  • Steidl, Peter
Series: For dummies
Material type: Text Text
Language: English
Publication details: Mississauga: John Wiley and Sons Canada, Ltd 2014
Availability: Items available for loan: KEIC (1)Call number: 658.8342 GEN.

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5.
The CII entrepreneur's hanbook : practical advice for starting a new business by
  • Ravindranath, Sushilla (ed.)
Material type: Text Text
Publication details: Chennai: Westland Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 338.04 CII.

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