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1.
Branding @ the digitalage by
  • Meyers, Herbert (ed.)
  • Gerstman, Richard (ed.)
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

2.
The real thing : truth and power at the coca cola company by Constance L. Hays by
  • Hays, Constance L
Material type: Text Text
Language: English
Publication details: New York: Random House, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 338.7663620973 HAY.

3.
The corporate warriors by Douglas K. Ramsey by
  • Ramsey, Douglas K
Material type: Text Text
Language: English
Publication details: London: Grafton Books 1987
Availability: Items available for loan: KEIC (1)Call number: 338.8 RAM.

4.
Marks of excellence
Material type: Text Text
Language: English
Publication details: London: Phaidon 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4012 MAR.

5.
Fast food retailing : emerging trends by
  • Lahiri, Keka (ed.)
Material type: Text Text
Publication details: Hyderabad: ICFAI University Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 FAS.

6.
Brands under fire by Ivan Arthur and Kurien Mathew by
  • Arthur, Ivan
  • Mathew, Kurien
Material type: Text Text
Language: English
Publication details: New Delhi: Penguin Books India Pvt. Ltd 2008
Availability: Items available for loan: KEIC (2)Call number: 658.827 ART, ...

7.
Case studies on fast food retailing industry Vol.1 by
  • Vasanthi, Vara (ed.)
Material type: Text Text
Publication details: Hydarabad: ICFAI Books 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 CAS.

8.
The real pepsi the real story by Rajendar Dara by
  • Dara, Rajendar
Material type: Text Text
Language: English
Publication details: New Delhi: Rajendar Dara 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8342 DAR.

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