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	1.	Trout on strategy : capturing mindshare, conquering markets by Trout, Jack Material type: Text Language: English Publication details: New Delhi: Tata MacGraw-Hill Publishing Company Limited 2004 Availability: Items available for loan: KEIC (5)Call number: 658.4012 TRO, ... Place hold Add to cart (remove)
	2.	Serving the ageless market : strategies for selling to the fifty-plus market by David B. Wolfe by Wolfe, David B Material type: Text Language: English Publication details: New York: Mcgraw-Hill Inc. 1990 Availability: Items available for loan: KEIC (1)Call number: 658.802 WOL. Place hold Add to cart (remove)
	3.	Introduction to Psychology by Clifford T. Morgan [et all.] Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Publication Company Limited 1998 Availability: Not available: KEIC: Checked out (1). Place hold Add to cart (remove)
	4.	Marketing audit checklists : a guide to effective marketing resource realization by Aubrey Wilson by Wilson, Aubrey Series: Marketing for professionals series Edition: 2nd ed. Material type: Text Language: English Publication details: England: McGraw-Hill Book Company 1993 Availability: Items available for loan: KEIC (1)Call number: 658.802 WIL. Place hold Add to cart (remove)
	5.	Smash the pyramid : 100 career secrets from America's fastest rising executives by William Doyle and William Perkins by Doyle, William Perkins, William Material type: Text Language: English Publication details: New York: Warner Books 1994 Availability: Items available for loan: KEIC (1)Call number: 658.4 DOY. Place hold Add to cart (remove)
	6.	What makes winning brands different : the hidden method behind the world's most successful brands by Andreas Buchholz and Wolfram Wordemann by Buchholz, Andreas Wordemann, Wolfram Material type: Text Language: English Publication details: Chichester: John Wiley and Sons, Ltd. 2000 Availability: Items available for loan: KEIC (2)Call number: 658.827 BUC, ... Place hold Add to cart (remove)
	7.	Advertising to children : concepts and controversies by Macklin, M. Carole (ed.) Carlson, Les (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.11 ADV. Place hold Add to cart (remove)
	8.	No cover image available The AMA handbook for managing business to business marketing communications by J. Nicholas De Bonis and Roger S. Peterson by De Bonis, J. Nicholas Peterson, Roger S Material type: Text Language: English Publication details: Illinois: NTC Business Books 1997 Availability: Items available for loan: KEIC (1)Call number: 658.8 DEB. Place hold Add to cart (remove)
	9.	Proceedings of the 1995 conference of the American Academy of Advertising by Madden, Charles S. (ed.) Material type: Text Publication details: Richmond: AAA 1995 Availability: Items available for loan: KEIC (2)Call number: 659.1072 PRO, ... Place hold Add to cart (remove)
	10.	A companion to media studies by Valdivia, Angharad N. (ed.) Series: Blackwell companions in cultural studies; 6 Material type: Text Publication details: MA: Blackwell Publishing 2007 Availability: Items available for loan: KEIC (1)Call number: 302.23 COM. Place hold Add to cart (remove)
	11.	FDI in retail sector India by Arpita Mukharjee and Nitisha Patel by Mukharjee, Arpita Patel, Nitisha Material type: Text Language: English Publication details: New Delhi: Academic 2005 Availability: Items available for loan: KEIC (1)Call number: 658.87 FDI. Place hold Add to cart (remove)
	12.	Communication and culture : new perspectives and applications by Dua, M. R. (ed.) Manonmani, T. (ed.) Material type: Text Publication details: New Delhi: Galgotia Publishing company 1997 Availability: Items available for loan: KEIC (1)Call number: 302.2 COM. Place hold Add to cart (remove)
	13.	Wonder woman : marketing secrets for the trillion-dollar customer by Iain Ellwood with Sheila Shekar by Ellwood, Iain Shekar, Sheila Material type: Text Language: English Publication details: New York: Palgrave Macmillan 2008 Availability: Items available for loan: KEIC (1)Call number: 658.8 ELL. Place hold Add to cart (remove)
	14.	The basics of communication : a relational perspective by Steve Duck and David T. McMahan by Duck, Steve McMahan, David T Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: SAGE Publications India Pvt. Ltd. 2012 Availability: Items available for loan: KEIC (1)Call number: 302.2 DUC. Place hold Add to cart (remove)
	15.	Enterprise:entrepreneurship and innovation : concepts, contexts and commercialization by Robin Lowe and Sue Marriott by Lowe Robin Marriott Sue Material type: Text Language: English Publication details: New Delhi: Elsevier 2011 Availability: Items available for loan: KEIC (1)Call number: 658.421 LOW. Place hold Add to cart (remove)

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