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1.
Brand portfolio strategy : creating, differentiation, energy, leverage, clarity by David A. Aaker by
  • Aaker, David A
Material type: Text Text
Language: English
Publication details: New York: Free Press 2004
Availability: Items available for loan: KEIC (3)Call number: 658.827 AAK, ...

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2.
Business policy and strategic management : text and cases by Francis Cherunilam by
  • Cherunilam, Francis
Material type: Text Text
Language: English
Publication details: Mumbai: Himalaya Publishing House 2004
Availability: Items available for loan: KEIC (2)Call number: 658.40120954 CHE, ...

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